“Name Image and Likeness” otherwise known as NIL is not yet one year old; however, it has created an incredible amount of controversy and a little excitement. Many NCAA coaches and administrators find this new direction very disturbing. Some of the irritation is revealed via a couple of less than endearing implications.
To some people, it’s the fact that NIL = Now It’s Legal.
“We all know what is going on at some places, and it’s now the wild, Wild West,” one Power 5 head coach told The Athletic. “It’s out of control, and it’s been getting dramatically worse by the week, by the day, it seems.”
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