Recruiting 101: What Every Highlight Reel Is Missing And Why Coaches Turn It Off After 30 Seconds

Every football player thinks their highlight reel is fire.

Great song. Big hits. Flashy plays. Maybe a little slow motion for dramatic effect. But here’s the cold reality. Most coaches stop watching after 30 seconds. Sometimes less. Not because the player isn’t talented but because the video didn’t do its job.

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A highlight reel is not a mixtape. It’s a sales pitch. And if it doesn’t grab attention early, it’s over.

Here’s what most athletes are getting wrong, and what every good highlight tape needs to include.

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